Lasso X has increased sales at ParkMan by 200% in 3 months

ParkMan was founded in Finland in 2010 but has since experienced increasing growth in several other countries worldwide. The company has developed an app to help drivers have a better parking experience.

In 2022, ParkMan chose to enter the Danish market, and to ensure a good start in the new country; they needed the best tools to acquire further and more relevant leads quickly. The company wanted to implement a tool that could help them streamline their lead generation, so they chose Lasso X.

In addition, the company also wanted to collect all the necessary information about their leads in one place so that they no longer had to spend a lot of time collecting data in several different areas online.

The solution

Based on ParkMan's needs, Lasso X put together three different tools that together have been able to help them solve their challenges.

• Twin search

  , which gives ParkMan suggestions for leads similar to the customers they already have.

• Contact info

  , which gives the company access to numbers of more than 500,000 Danish companies, and direct numbers of more than 100,000 decision makers.

• Target audience search

  , that helps quickly find relevant companies for ParkMan. 

At ParkMan, they have felt the positive impact that Lasso X has had on their sales efforts.

“I used to sit with Excel sheets. It's a big improvement and has saved me a lot of time. Now the time is used smarter and more efficiently, because I no longer waste a lot of time having to go around looking for everything," says Casper Morild, sales manager at ParkMan.

The result

The implementation of Lasso X and its effective twin search tool has made it significantly easier for Casper Morild to find new, relevant customers:

“I use the twin search quite a lot. Once I have closed a customer, I can go in and see which similar companies it would make sense to reach out to. Then I go to the twin search and see who reminds, say, 98% of them. It helps me find new leads that will make sense to get in contact with."

The ability to more easily find contact information on decision makers and potential leads has freed up a lot of valuable time, so there is now time to sell more. This can also be felt in the sales at ParkMan, which have increased by 200% in 3 months.

"Lasso has helped me sell more because I have become more efficient. It's pretty simple: Lasso X makes the working day easier because you can spend more time selling instead of wasting time on lead generation," says Casper Morild, Sales Manager at ParkMan.

You can learn more about how Lasso X can strengthen your sales work here.