Company switched to Swiipe's payment solution and increased their conversion by 31%

The BoligTex and Farveland-butikken sell everything from paint to power tools and home accessories and are owned by Thomas Bang Johst. Both have experienced remarkable growth in recent years and have been customers of Swiipe since September 2020, where they use the Swiipe services: Checkout, Card payments, Win-back, and Plus-sell.

After the company switched to Swiipe Checkout and Card Payments in September 2020, it achieved a conversion gain of 31%. This corresponds to more than 900 completed orders per year, contributing to an increased turnover of 13.40% after Swiipe Checkout and Card Payment activation.

In addition to increased conversion, BolixTex, and Farveland-butikken have, since the summer of 2021, also used Swiipe's Win-Back function. A service that notifies customers of failed payments - and they have thereby won back lost sales.

Close to every 4th Dane has experienced abandoning their purchase due to a failed payment, while every 7th Dane's payment has failed due to the EU's 2-factor security requirements. Swiipe wants to fix this problem with their Win-back solution: a service that notifies customers via SMS if their payment fails. The SMS also contains a link to a restored basket so that customers do not have to find the goods themselves again - which makes the purchasing experience more accessible for customers and, at the same time, increases the chance of conversion.

More than every sixth unsuccessful sales on BoligTex's webshop is recovered

Since BoligTex implemented Swiipe's Win-back function, they have, in the period from June 2021 to October 2021, recovered 17.05% of the sales that would otherwise be lost.

"We have been customers of Swiipe since 2020 and have excitedly followed their development, where we have experienced a great opportunity to get more and better services. Through Swiipe Win-back, Farveland-butikken.dk have recovered otherwise lost sales, and we are happy to be able to offer our customers this unique opportunity," says Kim Eugen Mortensen, Head of Administration at BoligTex.

So, in addition to Farveland-butikken regaining sales that would otherwise have been lost, they have also avoided dissatisfied customers who expected to receive their order from the webshop, as they thought their payment had been completed at the MitID step.

1.4% increased sales with Swiipe Win-back

After they started using the Win-back service, BoligTex experienced a significant increase in their sales, which has created a growth of 1.4%, which makes a massive difference in increased revenue. This percentage increase does not include Swiipe's other add-on services or Swiipe Checkout, which also positively impacts the webshop's overall conversion rate.

"In isolation, Swiipe Win-back has increased our turnover by 1.4%, which is unique, and we look forward to Swiipe's newest service, with additional sales opportunities on the receipt side, which we also expect will further increase our revenue due to the larger basket size,” says Kim Eugen Mortensen.

Swiipe is a payment solution that optimizes and increases your webshop's conversion rate, basket size, and revenue. Therefore, they offer several conversion-optimizing services that can be set up easily and quickly on your webshop.

If you also want a payment solution that optimizes and adds value to the entire purchase experience, then you can book a demo at Swiipe right here – and if you have a kompasbank navigator profile, you can get a 6-month free subscription to Swiipe's Basic and Business subscriptions.